About Joseph

 
 
 
 

Growing up, I was surrounded by creativity and artistry at my family's photography studio, which was a vital part of our community in a small town near Nashville. This early exposure instilled in me a deep appreciation for the power of imagery, inspiring me to pursue a career in design.

Over the years, I've been fortunate to work in a variety of exciting roles at companies such as Widgets & Stone, Atlassian, and Offset. At IDEO, I was introduced to the concept of Human Centered Design and learned how design can solve complex problems in a wide gamut of spaces. This led me to become the first in-house designer at IDEO.ORG, the sister not-for-profit of IDEO solving world poverty. At Atlassian, I played a crucial role in the company's successful IPO by contributing to their brand work. At Offset, I transitioned from a Product Designer to a Design Director, where I was privileged to lead significant brand strategy projects while pioneering a design system. Throughout my journey, I've always taken a holistic approach to design, viewing challenges as opportunities for innovation and growth.

One of the most rewarding projects I worked on was publishing a photo book with The Bitter Southerner, titled A Community in Black & White. This venture allowed me to showcase my grandfather's extensive photographic legacy, which documented life in our southern community through candid photography. It was a poignant reflection of my roots and the enduring influence of my family's passion for photography on my career in design.

The feedback I've received from my colleagues and clients has been humbling and inspiring, highlighting not only my technical and creative skills but also the human qualities I bring to my work, such as empathy, kindness, and a commitment to fostering a supportive and productive environment. These experiences have taught me that design is a collaborative process, and I am always looking for ways to make a meaningful impact.

As I continue on my journey, I am grateful for the opportunities to learn, grow, and contribute to projects that align with my core values of creativity, community, and continuous improvement.

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Check out my LinkedIn for complete work and education history.


Past clients
826 Valencia • AIGA • Airbnb • Atlassian • The Bezos Family Foundation • The Bill & Melinda Gates Foundation • GOOD • IDEO • J.P. Morgen • Kermit Lynch Wine Merchant • Kosta Browne Winery • Last Bottle • Mattel Games • Nike • OpenIDEO • Project M • Realm Cellars • Rock/Creek • Unilever